Repeat after me, Olaplex. Oooh-laaaa-plex. If you’re partial to a spot of bleach, tinting your hair a new candy colour every month (erm Emma), or just fighting a losing battle with greys, trust me, you need Olaplex in your life.
The treatment, which your colourist mixes in with your dye or bleach (NB. there’s also an at-home aftercare product, No.3), was created in the States by a leading chemist, Dr. Craig Hawker, who was presented with a brief to create the ‘Holy Grail’ of hair products without the use of pesky synthetic silicones – what most hair taming treatments rely on.
The result was Olaplex, a formula that actually re-builds the broken bonds in damaged hair caused by chemical processing, aka colouring, or heat styling. Don’t ask me how it works, this is PhD level science, all you need to know is that every big hair brand out there is now desperately scrabbling to create their own version (Olaplex is totally independent you see), as yet to no avail.
It’s really no exaggeration to say it’s completely revolutionised hairdressing in the States (witness their 757k insta followers and a roster of A-list clients who rave about it constantly) and now it’s here in over 2,500 salons in the UK and counting, including the new Brixton branch of Blue Tit, where we sent Clem to test it out. Here’s how she got on…
Q. How did the Olaplex treatment work, at what stage was it applied to your hair?
A. Harriet (Bluetit’s No.1 colourist FYI) mixed the Olaplex treatment (No.1) directly into the bleach for my balayage, then, once my colour had developed, my hair was rinsed thoroughly and an Olaplex mask (No.2) was applied for about 10 minutes.
Q. How did your hair feel straight afterwards?
A. My hair was super soft, and smelled amazing… But that could be the shampoo and conditioner Harriet used!
Q. How much difference did you notice in your hair condition from your usual home colour?
A. My hair has been pretty easy to manage so far. My usual home colouring would most of the time give me a pretty decent result, but once the conditioning treatment that comes with the product was finished, my hair would quickly become coarse, fuzzy and difficult to manage again. Now my hair is still REALLY soft and bouncy, and I don’t feel like I need to blow dry it to get a smooth texture.
Q. How did it affect the texture of your grey hairs?
A. Well all of my hair is noticeably softer, so I do think it’s helped with the texture of my greys.
Q. Anything else you’d like to add?
A. I love my new hair! The colour looks really natural − it’s like me, just better looking! I’m pretty sure it’s not just down to Olaplex though, but mainly because of Harriet ’s talent. What the Olaplex has helped with is the glossy finish, because even the blonder sections don’t feel remotely straw-like which was definitely not the case with previous colours.
Photography: Emma Scott-Child
Model: Clementine Larvor