BECOS THEY’RE WORTH IT – WHY WE LOVE THE COS KIDS COLLECTION

When it comes for shopping for my four-year-old son’s clothes, it has to be said I’ve become something of a picky customer.

I know – what a surprise! I want cute clothes in bright colours in fabric that washes well (I know, snooze, but anyone with kids will definitely hear me on that one), oh and for them not to be covered in anything remotely resembling a superhero or Disney character. PJ’s? Now that’s another matter. That’s where George gets to fill his ( Doc Marten) boots by way of supermarket-purchased, Disney-covered duds – it’s my way of compromising.
In any case, the place I’ve found myself buying my boy’s clothes time and time again over the last few years is COS. Ah, COS – that clean Scandi aesthetic, the bright colours, the great stripes and crucially , the old-fashioned good quality that comes with a reasonably friendly price tag. Yes, it’s more expensive than H&M (which, don’t get me wrong has its place – namely skinny coloured jeans at just £5, though they do wear through on the knees after just a couple months) but in my experience you definitely get what you pay for. Their T-shirts and jumpers beat anyone else’s hands down in terms of washing well – which means they look better and last longer by a good few months than their H&M or GAP (which, by the way is NOT cheap) counterparts.
But the real trump card is that they seem to be the only people who know how to make kids clothes that are cute but not twee, and that are appealing to grown-ups without being too grown-up. Oh, and that don’t annoy the hell out of the kid who’s wearing them. Comfort is key if you want your little darlings to agree to wear what you want them to.
The boys wear is adorable – but when I started shopping for my partner’s two-year old girl last year, I realised just how great the girls stuff was too. Seriously, anywhere else I looked I couldn’t move for pink and glitter and sparkles and Minnie Mouse and outfits that looked like mini-me versions of a Granny from the 1940s (it pains me to say that my beloved Zara definitely falls victim to this last one from time to time).So, how refreshing to find bright printed shift dresses, polka-dot trousers, super-soft sweatshirts and chambray denim tees amongst other great staples like Breton striped tops, jeans and leggings. Oh, and it all kind of goes with everything else in the collection and even past collections. Meaning I let the kids pick their own clothes, because guess what: I like it all and they can’t go wrong… Though of course it gives them the illusion they are in charge. Haha!
So there you have it – a little plea to just give COS kids wear a try. I would say wait and snap it up in the sales if you’re worried about the prices (though tees are just £7), but with a reasonably limited collection this stuff sells out quick, meaning you’ll rarely find a fully stocked rail unless  you swoop in early in the season. Here’s my pick of the best they have to offer your little tikes right now – and remember, it’s BeCOS they’re worth it… ( sorry, I just couldn’t help myself!)

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