05 Feb NEW ZARA CAMPAIGN = TIME TO LOCK UP YOUR CREDIT CARDS

Oh, Zara. You know just how to get me. Every. Single. Time. At the exact point I’m actually considering an attempt at fiscal responsibility – BAM – there it is: your latest campaign pics sitting there in my inbox. Yes, they’re pretty pictures, and yes they’re pleasingly pretty clothes (without being too pretty) but that’s not the real problem and you know it.

The real problem is that you have such a knack for distilling the new season into such an offbeat but easy-to-wear collection that you instantly make everything else I already own seem like old hat.

Yep, you make it almost impossible for me not to want everything you show me. The chunky, flat sandal that looks a tad like therapeutic footwear right now but I know will be positively mainstream come August? I want it. The hot-house floral print in not just a boxy tunic but a bloody bermuda short? I need them both. The sheer, monochrome midi skirt that I just know will make everything else I own seem all shiny and new? I have to have it!  Exactly. I’m totally screwed.

So thank you for making my day. The only thing left to do is lock up my credit card. But don’t worry, I’m not throwing away the key – after all, there’s bound to be some sort of fashion emergency that will justify a little spending spree… Right?